Mark’s back from a visit to Hong Kong where he was running a series of customer experience workshops for a global investment and protection firm’s leadership and marketing teams.
While he was in HK, Mark took the opportunity to run a seminar talking about the importance of customer experience in customer touchpoints. He explains, “So many firms are happy to invest in marketing communications – and now the smart ones are realising the power and importance of their regular, everyday customer touchpoints too.” The seminar saw guests from banking, investment retailing and the insurance industry.
Don’t believe that business travel is dull – in the five hours he had spare he managed to take in far too many watch shops, two museums, a bus tour and the Star Ferry.
